Our marketing program for the disposition of investment property includes an analysis of the subject property, factoring in the community where the property is located and any scenarios where value may be added. We create a highest and best use analysis with an estimated market value. We present the subject property to a qualified group of investors with an in-depth marketing brochure via direct mail, email broadcasting, as well as ad placement in the appropriate journals and on-line media. For more confidential sales, we implement our “Private Placement” marketing program.
Experience matters. With 100 plus combined years of experience negotiating commercial property sales, our team will create competition among qualified buyers, therefore yielding the highest price and best terms of sale. The process of selling an investment property requires very specific knowledge and expertise. From creating the collaterals and the marketing plan, the implementation of the marketing, the tours, the offer process, the price and term negotiation, due-diligence, to P&S negotiation and closing. Commercial property sales present unique challenges which only an experienced team can successfully navigate.
At NAI Hunneman, we leave no stone unturned when it comes to marketing a property. Culled from decades of experience selling multifamily properties, we have proprietary email and US mail databases of more than 4,000 multifamily investors who we reach out to with our listings. We also advertise on LoopNet, Costar, RCM; as well as our affiliate NAI Global www.naiglobal.com, which promotes our listings to national and international investors . Our aggressive marketing strategy creates competition to drive the property price up and negotiate the terms to the seller’s advantage.
Carl Christie has been a Partner and EVP at NAI Hunneman for 22 years. He resides in Nahant, MA with his wife Sara and their four sons. Interests in addition to real estate include photography, cross-fit, tennis, travel, hiking, music & watch collecting.